Seed Round — $18M Raise

Sports Betting Has Gone Digital.
It Hasn't Gone Social Yet.

Betz is the creator-powered betting platform where sports fans don't just place wagers — they follow trusted voices, watch short-form game takes, compare opinions, and act with more conviction. We sit between sports content consumption and wagering action, building the product layer incumbents never built.

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0
Enterprise Valuation
Blended 5yr / 10yr DCF
$0M
Seed Round Target
Equity only, no debt
0
Global Sports Betting
$325B projected by 2035
0
Creator Economy
$2T+ projected by 2035
Key Investment Highlights
●US sports betting: $19.76B in 2026, 10.9% CAGR through 2030
●Creator economy: $314B globally, 23.4% CAGR through 2035
●DMV beachhead: $12.2B combined annual handle across DC/MD/VA
●Social-first model reduces CAC 60-70% vs. traditional operators
●FanDuel + DraftKings duopoly vulnerable to prediction markets
●Path to EBITDA positive Year 3, 18% margins by Year 10
Market Context

A $125B Market. Proven Demand.
Open Question: Product Differentiation.

The online sports betting market has proven demand exists. Over $600 billion has been legally wagered since PASPA's repeal in 2018. In 2025 alone, the US processed $166.9B in handle and generated record revenue of $17B. But as the category matures, leading operators increasingly resemble one another. That creates a structural opening.

$125B
Global Market 2026
$326B by 2035
$19.8B
US Market 2026
10.9% CAGR to 2030
78.3%
Mobile Share
Of all betting activity
39+
Legal States
32 with mobile/online
$600B+
Cumulative Handle
Since PASPA 2018
$17B
2025 US Revenue
Record, +11% YoY
The Duopoly

FanDuel & DraftKings Own 78% of GGR

FanDuel holds 44% and DraftKings 34% as of Q1 2026. BetMGM trails at 14%, Caesars at 4%. This concentration creates massive barriers through brand recognition, $1B+ combined marketing spend, and exclusive league partnerships.

But the duopoly is vulnerable
Prediction markets like Kalshi and Polymarket operate under federal CFTC oversight — accessing all 50 states without state licensing. Flutter (FanDuel) and DraftKings have each lost ~50% of market value in the past year.
The Structural Opening

When Products Converge, Behavior Wins

When a market matures around pricing, promotions, and interface conventions, the next wave of winners emerges by owning behavior that incumbents treat as peripheral. In sports betting, that behavior is social conviction — the process by which users discover insight, evaluate credibility, compare viewpoints, and build confidence before placing a wager. Betz is designed around that behavior from day one.

The Problem

Three Structural Limitations
Incumbents Can't Fix With Scale

01
01

Optimized for Transactions, Not Conviction

Most sportsbooks efficiently present lines and construct slips — effective transaction engines but weak opinion engines. They assume the user arrives informed. In reality, many bettors are still deciding what they believe when they open the app.

02
02

The Trust Layer Lives Outside the Product

The insight that influences betting behavior comes from disconnected places: TikTok creators, YouTube commentators, X threads, Discord groups. The strongest behavioral driver happens off-platform. The market has picks — not a native system for organizing credibility.

03
03

Retention Is Expensive When Identity Is Weak

Promotions acquire users but don't build habit, loyalty, or product attachment. Without a social identity layer, operators face costly reacquisition cycles. A user who follows people and belongs to a community has more reasons to stay than one who only returns for odds.

The Customer Acquisition Crisis
$400–800
Average CAC per bettor
Peak: $800+ during Super Bowl
$2,500
Average LTV
DraftKings estimate
12–18 mo
Payback period
To recoup acquisition costs
68%
Multi-platform users
Zero brand loyalty
Betz The Thesis

From Solitary Transaction to
Creator-Led Decision Environment

Betz transforms betting from isolated choice-making into a social surface where users follow creators, subscribe to channels, watch short-form previews, compare viewpoints, evaluate insight against outcomes, and move from opinion to action. Content isn't a marketing layer — it's a native part of product experience, user acquisition, and repeat engagement.

Creators become
Distribution
→
Channels become
Retention
→
Performance builds
Trust
→
Community builds
Identity
→
Identity improves
Monetization
Why This Is Defensible

A sportsbook that only competes on odds and promotions is fighting a scale war. A platform that organizes trusted sports opinion into channels, media, reputation, and action is building a new layer of user value. Social conviction compounds — the more creator participation, audience following, performance history, and community engagement exist inside the platform, the harder the experience becomes to replicate with a generic sportsbook interface.

DimensionDraftKings / FanDuelBetz
Core experienceTransaction engineDecision environment
Content roleExternal marketingNative product layer
Creator relationshipAd channel / affiliateProduct co-creator
User acquisitionPaid media + promosOrganic creator-led
Retention driverBonuses & oddsCommunity & identity
CAC range$400–$800$150–$200 (target)
LTV/CAC ratio3–5×12–15× (target)
Creator Economy USP

The $314B Creator Economy Is
Betz's Distribution Engine

200M+ people worldwide classify as content creators. 50M operate professionally. Sports content drives 74B+ NBA impressions and 53B+ NFL impressions annually. Yet sports betting operators treat creators as advertising channels, not product co-creators. Betz inverts this relationship.

Why Amateur Experts Matter

Influence in sports betting doesn't only come from celebrity analysts. It often comes from the person who knows a single club better than anyone, the creator who studies line movement obsessively, the fantasy analyst with a sharp read on player props. These people already shape betting conversations. What they lack is infrastructure. Betz turns that fragmented layer of influence into a product asset.

●A channel to publish consistently
●A format for short, recurring sports insight
●A performance trail that builds credibility
●Audience growth in a betting-native environment
●Monetization tied to expertise and following

Creator Program Tiers

Rising Stars
100 – 1K followers
5% rev share
● Basic analytics dashboard
● Creator badge
● Betting tools access
● Community support
Verified Analysts
1K – 10K followers
10% rev share
● Branded channel
● Priority placement
● Advanced analytics
● Subscriber-only content
● Direct tipping
Pro Creators
10K+ followers
15% rev share
● Equity incentive pool
● Sponsorship deal flow
● White-glove support
● Co-branded content
● Revenue dashboard
● Event partnerships

Creator Revenue Streams

Referred Bet Rev Share
Earn on every bet placed by followers
Subscription Channels
Premium picks behind a paywall
Fan Tips & Gifts
Direct monetary support
Sponsored Content
Brand deals brokered by Betz
Tournament Prizes
Win pools in prediction contests
Product & Market Entry

Built for How Fans Actually
Form Conviction

Creator Channels

Dedicated channels around teams, leagues, and styles. Pre-game analysis, live commentary, post-game breakdowns. A reason to return beyond a one-time transaction.

Short-Form Video

Built for how sports opinion travels: fast, visual, reactive. Concise takes that help users understand not just the pick, but why it matters now.

Performance Layer

Not just attention — transparent signal. Picks associated with outcomes, helping users distinguish between noise and credibility over time.

Community Surface

Follow creators, react to content, compare viewpoints, participate in sentiment around games. Social conviction before wagering action.

Seamless Action

In-content betting integration. Creator-curated slips. One-tap bet-along. Connecting opinion and action in one experience.

Why the DMV First

Three jurisdictions creating a concentrated regional wedge with legalized betting, dense fandom, and connected media geography. Not the end market — the proving ground.

Maryland
Handle
$6.22B
Revenue
$697M
Tax Rev
$88.9M
Pop.
6.18M
FY 2025. 47% YoY revenue increase. Basketball #1 category at $1.06B handle.
Virginia
Handle
~$5.5B
Revenue
$550M+
Tax Rate
15%
Pop.
8.68M
Mature market since Jan 2021. Consistent growth trajectory. Large tech-savvy population.
Washington DC
Handle
~$500M
Revenue
Growing
Min Age
18
Pop.
710K
Lowest legal betting age at 18. Major operators replaced GambetDC in 2024, driving growth.

24-Month Milestone Plan

Months 1–6
Platform Build
● Core engineering (iOS, Android, web)
● Betting API + payment integration
● KYC/AML + responsible gambling
● Beta with 10–15 pilot creators
Months 4–9
Creator Recruitment
● Recruit 50–100 DMV creators
● 10K–500K follower range
● Onboarding & compliance
● Revenue sharing agreements
Months 9–12
Market Launch
● Public launch DC, MD, VA
● 50+ active creator channels
● Targeted acquisition campaign
● Monitor compliance metrics
Months 12–24
Scale & Optimize
● Expand to 200+ channels
● 25K → 50K MAU
● Reach breakeven path
● Evaluate Series A timing
Financial Projections

10-Year Financial
Trajectory

DC/MD/VA operations only. 125K stabilized MAU by Year 5. Expenses modeled on margins of mature incumbents. Prepared by Palio Advisory.

Revenue & EBITDA ($M)

Revenue EBITDA
MetricYear 1Year 2Year 3Year 5Year 7Year 10
MAU—50K75K125K148K214K
Total Revenue$0$1.95M$22.95M$59.63M$97.90M$142.52M
Gross Margin—-21%73%77%78%79%
EBITDA-$12.4M-$8.4M$2.2M$9.4M$17.0M$25.7M
EBITDA Margin——9.5%15.8%17.3%18.0%
DCF Assumptions
Discount Rate9%
Exit Multiple5× EBITDA
Perpetual Growth3%
5-Year NPV$23.5M
10-Year NPV$95.5M
Blended Enterprise Value
$59.5M
Conservative blended 5yr/10yr DCF
DC, MD, VA operations only

Use of Seed Capital — $18M

35%$6.3M
Marketing & Creator Acquisition
Creator recruitment, user acquisition, brand, launch events
30%$5.4M
Technology Development
Platform (iOS/Android/web), streaming, AI/ML, betting API
20%$3.6M
Operations & Personnel
Engineering, product, operations, compliance teams
10%$1.8M
Regulatory & Compliance
DC/MD/VA licensing, KYC/AML, responsible gambling
5%$0.9M
Working Capital
Cash reserves for operational flexibility
Capitalization

Cap Table &
Sources & Uses

Ownership Structure

Sources & Uses

Sources
Equity$18.0M
Debt$0
Uses
Operating$14.1M
Fees / Contingency$3.9M

Ownership Breakdown

Founders & Advisors — 69.75% Investors — 30.25%
Timing

Why Now

Betting Is Established, Not Differentiated

39 states legal. Consumer demand proven. The next question isn't adoption — it's which products hold attention and build loyalty without relying only on promotions.

Fandom Is Social-First

Fans spend more time with clips, creators, commentary, and community than with static editorial or broadcast alone. Opinion is now part of sports consumption.

Creators Increasingly Influence Action

Across digital categories, creators shape discovery, trust, and conversion. Wagering is especially exposed because it's preceded by debate and confidence-building.

Duopoly Is Vulnerable

FanDuel and DraftKings face existential threats from prediction markets operating under federal oversight. Both have lost ~50% of market value — creating share opportunities.

CAC Is Unsustainable

$400-800 per-user acquisition costs make differentiated organic-growth models economically urgent, not just attractive.

Technology Is Ready

AI, streaming video, and mobile infrastructure enable seamless creator-betting integration that wasn't technically feasible 3-5 years ago.

Betz Get In Touch

Join the Seed Round

Where sports opinion becomes conviction, and conviction becomes action. A creator-powered, social-first betting platform beginning in the DMV and built to expand across the US regulated market.

Founding Team
Kris Wong
Founder & CEO
Co-Founders
James Shafer & Ernest Addy-Netty
Operations & Strategy
Advisory
Palio Advisory
FP&A & CFO Services
Request the full data room, term sheet, and financial model
invest@betz.app
Supporting materials available: 10-year DCF model & sensitivity analysis, creator partnership agreements, technology architecture, regulatory compliance strategy, competitive landscape deep dive.